New Study: Internet Video To Surpass TV Sooner
Although the idea of Internet video surpassing TV consumption isn’t a big surprise, the timing of it might be. In a new study of The Diffusion Group (TDG), it is estimated that Internet video consumption will eclipse regular TV by 2010. (Read more at http://bit.ly/aOgl55)
In just a single decade, we can expect to spend more time watch video via computers, pads, tabs, and phones (as well as any new yet-to-be-invented devices). For many of us, this may seem inconceivable. On the other hand, if you were to ask my university students, they’re surprised it hasn’t happened already.
The advertising, news, and economic impact of this will be staggering, marking a huge shift in communications. Marketing and branding will NOT be the same in the not-so-distant-future. We know officially live in a world where the consumer can choose what media they consume, and when. As my frequent readers may have heard me say before, we handed the keys of the communications car to the public, and as marketers we’ve been relegated to the backseat.
Stay tuned for more strategies on getting back behind the marketing wheel and learning to drive your message in a new way!