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Branding Your Value


Brian Hemsworth

I just finished consulting with an insurance professional involved in his own consulting practice. To build his business, we’ve determined that he needs to educate customers (and potential customers) on the value of his services, and therefore, the value of his brand.

In today’s business environment, you can’t take long to state your case. You’ve got to give overt benefits right away, as well as demonstrate dramatic differentiation. If they’re still with you, value comes next.

Here’s a great rule of thumb: try to create a perceived value of 2-3 times your cost. That’s the minimum. Early in my career a mentor told me, “Give 10 times the value of what you charge and you’ll never be looking for clients.”

Weaving value into your brand message is more important in this economy than ever before. Create value, deliver value, and clients will find you!

– Brian Hemsworth


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