Home > personal marketing > The MFT Principle for Personal Marketing & Networking

The MFT Principle for Personal Marketing & Networking

Brian Hemsworth - Newman GraceSo, you out there networking. Maybe online, maybe offline. What do you talk about?

Well, if you’re on Twitter, you tell everyone what you’re doing. If you’re blogging, you tell people what you think. If you at a cocktail party, you talk about the Lakers. And if it’s a business breakfast mixer, you comment on the coffee.

Want to break past the chit chat and get to something that might drive business your way?

Think M-F-T.

M stands for what’s on the other person’s MIND. What are they thinking about, dealing with, or spending time considering?

F stands for what they FEAR. What keeps someone up at night? What business problem are they dealing with>

Finally, T stands for what they TREASURE. Find that out, and you just got the keys to the kingdom.

Each of these things, M-F-T, is a tool for engaging in a conversation the person you’re talking to will be interested in. Forget about you, focus on them.

It works online, and it works offline. Want to move a “nothing” conversation to a “something” conversation? Try M-F-T.

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  1. June 11, 2009 at 7:44 pm

    Brian – you always have FANTASTIC information to share. Thank you so much. I agree we need an ice breaker when meeting new prospects.

  2. June 15, 2009 at 10:57 pm

    Brian, the #1 advice people seem to be passing around in the down economy is: Network More! I rarely see advice on exactly how to do that. This is very good stuff.

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