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Where Do People Look At On Facebook?

March 16, 2012
Facebook heat map

What you put, and where you put it matters!

Mashable recently reported on this. EyeTrackShop.com, a recent startup doing eye tracking studies for advertisers, looked at how we look at social media. They actually tracked the eyes of people looking at social media pages such as Facebook.

The results? You picture matters. Your title matters. Who you know matters. The rest?  Not so much.

Another interesting finding was the typical eye pattern. For decades we have used the “Z” pattern to design print materials. Typically eyes start at the upper left, track across the page to the right, then down and left, and exit the page on the lower right, creating a “Z” pattern. Not so on social media. Eyes typically start in the upper left/center zone, what I might call the “news feed” or “status” zone, then do a clockwise spiral up, top, around to the right, then down and back to the left.

Wonder if Zuckerberg hired these guys when Facebook did their recent redesign?

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