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Do Brands Matter?

September 3, 2014

What value is there in a brand? Do brands matter?

There have been a lot discussions of late questioning the value of brands. Personally, I think these have mostly come from people who don’t understand brands.

An article in The Economist recently raised this topic. Despite that research indicates brands account for more than 30% of the stockmarket value of companies of the S&P 500. Still, poo-poo the importance.

Has the Internet lowered brand values? Are brands just “shortcuts” for people to buy products. Or do some products really have more value based on their brand.

To learn more about the what many of today’s business pundits are saying, check out this article from The Economist.

http://www.economist.com/news/business/21614150-brands-are-most-valuable-assets-many-companies-possess-no-one-agrees-how-much-they

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Categories: branding, Buzz Link, marketing
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