Posts Tagged ‘mashable’

New Research on Word of Mouth Marketing

Word of Mouth Marketing

What does your "word of mouth" marketing sound like?

Word of Mouth  (WOM) Marketing has often been seen as a powerful way to market products or services. Recently some groups have argued that it’s not predictable, not reliable, and in many cases, not effective.

Our friends as have, as they so often do, have a great piece worth of reading. It’s by Barb Dybwad, and its called The State of Online Word of Mouth Marketing.

Key Takeaways
1) Word of mouth is changing, thanks to social media
2) Influence comes from Social Broadcasters, Mass Influencers, and Potential Influencers
3) Influencing influencers takes new thinking, new skills

Oh, and here’s the kicker…thanks to social media, “influence impressions” total more than 500 billion per year!
Read it here…