Posts Tagged ‘Twitter’

Has Twitter jumped the shark?

September 10, 2009 Leave a comment

I teach advertising and marketing at a prominent university. My students tend to be junior and senior communications students. When it comes to tech, they are savvy.

Hopefully students like my class. That being said, I still think I get the better end of the deal. I think I learn more than my students do. For me, it’s like having a 40 research subjects for a 4-hour focus group each week.

I started this semester with a simple question: Is Twitter lame?

The result? More than 75% of my students said YES!

Their perception is that it’s older adults jumping on a bandwagon. “Why do I need a website to do what Facebook or my cell phone already do?” said one student. “No way I’m using Twitter. My mom uses it!”

When Fonzi jumped the shark, literally, in the now famous episode of Happy Days, it became synonymous with taking something too far. A little known fact is that they did something like 100 more episodes after they jumped the shark, so by no means did it sink the show.

My thoughts? Twitter will not take over the world. It’s not the end all, be all. For some things, it’s use is perfect. For others, not so much.

Here’s my caution: be careful of your blind devotion to it. If it works for you, your business, or your industry, leverage it for all you can. For the rest of you, and probably the vast majority of you, proceed with at least a little caution. Twitter-aholics are not being seen as leaders in all circles. In fact in some, they’re definitely Fonzi’s.

More Personal Marketing Secrets.

Brian Hemsworth - Newman Grace Based on the outpouring of interest in the last post on the M-F-T method of networking, I’ll continue the conversation. This is a powerful way to improve your networking and personal marketing skills. It’s a technique we at Newman Grace have developed with our advertising and marketing clients, originally for ads we created.

First off, remember that you will always connect more if you can get the other person to speak more. By connecting on something deeper than a superficial topic, such as M-F-T teaches us, we create engagement. When you’re speaking to someone who is engaged, they remember more, and they like you more (both good for personal marketing).

Don’t come right out and ask what someone fears, but rather ask probing questions. For what matters, try something like, “What’s on your mind today?” For fear, try a question like,  “What’s your/your company’s biggest challenge right now? And for treasure, try not to ask. Listen for clues, instead. Listen for what they’re doing after work or on the weekend.

For those who missed it, M-F-T tells us that when we are networking, online or offline, we should talk about what “M”atters, what the other person “F”ears, and/or what they “T”reasure. These topics allow for deeper conversation, more connection, and the better likelyhood for a relationship that will turn into business or a referral. For a great book that supports our process, check out at

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The MFT Principle for Personal Marketing & Networking

June 10, 2009 2 comments

Brian Hemsworth - Newman GraceSo, you out there networking. Maybe online, maybe offline. What do you talk about?

Well, if you’re on Twitter, you tell everyone what you’re doing. If you’re blogging, you tell people what you think. If you at a cocktail party, you talk about the Lakers. And if it’s a business breakfast mixer, you comment on the coffee.

Want to break past the chit chat and get to something that might drive business your way?

Think M-F-T.

M stands for what’s on the other person’s MIND. What are they thinking about, dealing with, or spending time considering?

F stands for what they FEAR. What keeps someone up at night? What business problem are they dealing with>

Finally, T stands for what they TREASURE. Find that out, and you just got the keys to the kingdom.

Each of these things, M-F-T, is a tool for engaging in a conversation the person you’re talking to will be interested in. Forget about you, focus on them.

It works online, and it works offline. Want to move a “nothing” conversation to a “something” conversation? Try M-F-T.