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BUZZ LINK: New Study Shows Major Shift In Affluent Spending

The Nielsen company just released information that shows a marked shift in spending of affluent households. The study shows that affluent buying of private labels isn’t going down, but rather up.

The marketing impact of this can be significant if it continues. The trend really begain in 2007, but caught momentum in 2008 with the economic downturn.

Households earning more than $100k, formerly the friend of big brands, have begun to drift. This is most notable with consumers who are younger than baby boomers.

What’s this mean? Value is key in a down economy!

Here’s a link to the article at MediaPost.com

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=127527